The first impression matters a lot in the entrepreneurial world. Whether positive or negative, it will impact your sales rate and success, even more than your imagination.
Business cards are typically what potential customers or investors notice at first. While analysing its quality, they often assume your product’s quality as well. Many entrepreneurs who realise this fact usually customise their branding items to make them luxurious, particularly business cards.
Here comes the daunting question: What makes them truly luxe?
Want to know?
Here are the five factors that turn an ordinary business card into a lavish one:
Factor #1: Make High-Quality Material Choices
The making of luxe custom paper business cards starts with top-quality choices for the material. The selection you will make at this stage will lay a strong and luxurious foundation.
Here are some suitable choices:
1. Cardstock:
Cardstock has sturdy and substantial properties. It has a matte, glossy, or uncoated finish. Entrepreneurs who are looking for a professional and classic look for their business cards should consider it.
2. Kraft Paper:
This one is natural and gives off an earthy feel. Many creative industries and artisanal brands who want a vintage appeal usually go for it. It doesn’t have any finish.
3. Recycled Paper:
Here comes the third material choice for custom paper cards. You can assume by its name that they are made out of recycled items. Companies who prefer sustainability and eco-friendly choices usually choose it. It is available in matte or uncoated finish.
4. Linen Paper:
Linen paper has a textured feel, similar to the fabric, but has a matte finish. Luxurious brands and law companies select it for their branding and marketing items.
5. Plastic:
Ventures within industries, such as technology, engineering, or outdoors usually look for durability. That’s why they chose plastic material. It is immensely water-resistant and long-lasting. You can get them in both matte and glossy feel, depending on your preferences.
Factor #2: Choose the Premium Printing Techniques
The printing technique and quality are what differentiates a luxurious custom paper card from an average one.
Following are some printing tactics that you can consider to make your branding item luxe:
1. Foil Stamping:
Also known as hot stamping is the type that requires heat and pressure to apply foil to the design. You can introduce gold, silver, or other shades depending on the look you’re aiming to create. Using it for the logo, border, or company’s name will take your card’s appeal to the next level.
If you want to make sure your business cards printing Abu Dhabi is lavish, collaborate with a reliable partner. Outsource from a reputable manufacturer that deliver 100% custom, high-end products without emptying your wallet.
2. Embossing and Debossing:
If you want your custom product to have a raised texture or 3D appeal, then go for this option. You don’t have to emboss or deboss everything on your card. Only the logo or important details will look more appealing and classy. It will instantly pop into the spectators’ eyes.
3. Letterpress Printing:
It is the traditional technique to print the design into the material. There is a stamp or block, made out of wood or metal. It is dipped into the ink and then transferred onto the paper. This one offers a timeless and elegant impression, suitable for entrepreneurs who want sophisticated branding.
Factor #3: Incorporate Elegant Elements into the Design
Once you’re sure about the material and printing choices, finally decide on the design. Only choose elements that match your elegance level and reflect your branding. Avoid adding too much artwork or text. It will overwhelm your design.
Here are some key suggestions to consider:
· Keep enough white space and maintain an appealing symmetry within the design to leave an unforgettable impression on your clientele
· Use elegant fonts, such as Sans Serif and switch between two to three fonts for a consistent look
· Select a colour that matches with your branding. Incorporate metallics, such as gold, silver, or rose gold to add a lavish touch
· Make sure your brand logo is visible from far away. Place it in a strategic location. Keep other elements at a distance for your company’s symbol to shine bright like a star
Factor #4: Be Creative with Shapes and Sizes
If your branding resonates with the classic appeal, so choose regular shapes and sizes. However, if your brand is synonymous with innovation, be creative while deciding this factor. Search online artistic platforms, such as Behance and Pinterest for inspiration. However, a square shape in a mini size will give a competitive edge to the traditional ones. Another luxe alternative is the die-cut shape for custom business cards and luxury envelopes in UAE. They’re all the rage these days. You can pick any depending on your industry and overall offering range. For instance, if you run a cosmetics brand, so choose the shape of a compact powder or lipstick. You can produce them foldable too to include more information and make them easy to carry.
Factor #5: Add A Personal Touch
The era of generic business cards has gone long ago. Today, every company customise it as per their branding and marketing goals. It is a tactile advertising tool that you can use to increase your brand awareness and sales.
So, the question is what you can do to make your custom paper cards special?
You can opt for various options to add a personal touch, such as a QR code link. It should land with a personal message or video introduction. Otherwise, you can link it to your portfolio. This will let your prospects get to know more about you and make their final decision. This way, you will attract them to your online assets, increasing brand awareness efficiently.
Summing It All Up
We can not emphasise the importance of a business card in a company’s success enough. It may seem like a basic branding and marketing item to you until you leverage its potential. The best way to do it is when you get them made the most luxuriously. Now that you know what factors make this tactile product special and lavish, you’re all set to make one for yours.
Choose the elements you would like to see on your business card while maintaining branding and appeal simultaneously. Outsource it from a reliable and top-tier custom manufacturer within your country. They will elevate your brand aesthetics and boost tactile marketing’s effectiveness. The right manufacturer will deliver you the full value for your invested money and help you achieve your entrepreneurial goals.
